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Kitchen to Brand Seminar Highlights Intellectual Property’s Role in Food and Beverage Industry

Bandar seri begawan: Raising awareness on the importance of Intellectual Property in building, protecting and growing businesses in the Food and Beverage sector was among the matters emphasised during the Kitchen to Brand Seminar: Harnessing the Value of Intellectual Property in the Food and Beverage Industry. The seminar was held at the Law and Court building in the capital.

According to Radio Television Brunei, the seminar also highlighted the important role of intellectual property in areas such as branding, consumer loyalty, recipes, business processes, collaboration opportunities and franchising. Such initiatives support local enterprises by promoting access to and practical understanding of intellectual property as an asset and driver of innovation, entrepreneurship and economic diversification in the country.